Influence of packaging on consumer behavior
نویسندگان
چکیده
منابع مشابه
a survey on effects of packaging elements on different process of food products consumer behavior
the purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in refah chain stores in iran. this research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. one-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, ...
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ژورنال
عنوان ژورنال: Revista do Instituto de Laticínios Cândido Tostes
سال: 2012
ISSN: 2238-6416
DOI: 10.5935/2238-6416.20120011